The 2 key drivers of consumer behavior are taste and health. Designing products with alternative ingredients is a complex process, and companies have to meet the demands of taste, nutrition, price, and convenience. #ConsumerFoodChoices #TasteAndHealth #AlternativeIngredients #ProductDevelopment #NutritionMatters #FoodIndustryInsights #ConsumerBehavior #FoodChoices #ConvenienceIsKey #FoodProductDesign