Consumer buying decision process (5 Steps) / Five stages of Consumer buying decision process
Hello friends.
In my this video I had explained consumer buying behavior process with different examples for each and every steps.
Following points are covered
0:00 Welcome to my channel Management By Dr. Mitul Dhimar
0:23 What is buying behaviour?
1:18 1) Problem recognition
1:49 a. Internal stimuli
2:11 b. External stimuli
2:47 2) Information search
3:36 3) Evaluation of Alternatives
4:41 4) Purchase decision
5:32 5) Post purchase behavior
6:14 a. Post purchase satisfaction
7:07 b. Post purchase action
8:05 c. Post purchase use & disposal
I hope you enjoyed the video and able to clarify concepts of consumer buying behaviour process.
Thanks for watching and commenting.
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I had also prepared following videos on marketing management
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https://rb.gy/1vhyfu
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