Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

Опубликовано: 07 Октябрь 2023
на канале: Nikhil Kamath

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It's easy to start in India but very difficult to scale in India.

This 3.5-hour podcast will cover everything you need to know about scaling a fashion, beauty, or home brand from zero to the first 20 crores, and then to 100 crores and beyond.

We have the most requested podcast guest - Kishore Biyani BACK to drop some knowledge bombs. We also have Raj, who took the route of "digital-first" for his business expansion, and Ananth, who decoded e-commerce and marketplaces first.

They delve deep into every important aspect one should know for scaling a brand, such as brand names, logos, category selection, performance marketing, SEO, growth hacking, marketplace strategies, distribution decisions, and community building.

It will be a crash course for anyone who wants to take his/her brand from 0 to 1.

If you’re below 22 and are working on building a brand from 0 to 1 in fashion, beauty, or home, here’s the chance for that support you’ve been looking for from India’s best business minds.

➡️Apply here: https://tally.so/r/mBp7LN

#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas

Follow Nikhil here:
Twitter https://x.com/nikhilkamathcio/
Instagram   / nikhilkamathcio
Facebook   / nikhilkamathcio
Linkedin   / nikhilkamathcio
Koo https://www.kooapp.com/profile/Nikhil...

#KishoreBiyani: Founder of Future Group (https://www.futuregroup.in/)

#AnanthNarayanan: Founder of Mensa Brands

Follow Ananth here:
Twitter   / anarayanan24
Instagram   / narayanan.ananth
Linkedin   / ananth-narayanan1

#RajShamani: Content Creator & Founder of House of X, Figuring Out Podcast

Follow Raj here:
Twitter   / rajshamani
Instagram   / rajshamani
Facebook   / shamaniraj
Linkedin   / rajshamani
Raj’s Youtube Channel    / @rajshamani

Timestamps

00:00 - Intro

02:06 - Ananth’s Exploratory Career

04:23 - How Ananth became Myntra’s CEO

07:19 - Ananth’s Entry into Pharmacy

09:18 - Ananth's E-commerce Comeback

13:16 - Mensa Brands: What Is It?

19:45 - Unveiling Raj's "Business Side"

21:23 - Raj on Fundraising for House of X

22:44 - China's Live-Streaming: A Rising Trend

23:38 - How Raj Scaled His Family Business

27:47 - Raj's Eye-Opening Customer Observations

29:50 - Why do Customers Upgrade?

31:30 - Using Data for Product Development

33:53 - Raj Reveals Some Old Marketing Tricks

35:52 - Raj Explains Customer Conversion

38:35 - Why Raj left the Family Business for Mumbai

42:11 - Raj’s Content Formula for 400M views

43:30 - How to get Viral on Social Media

46:42 - Kishore’s Data-Driven Insights on Consumption

50:25 - Emerging Consumption Trends: Where is the Opportunity?

52:33 - India's Consumption Demographic: A Breakdown

01:03:16 - Tricks Luxury Brands Are Using

01:08:51 - BNPL & Integration

01:10:28 - Quiet Luxury & Signaling: The Correlation

01:16:37 - Content & Community : Present & Future

01:24:42 - Scaling from 0 to 20 Crores: Ananth & Kishore's Clash

01:30:19 - Western Influence & Brand Names

01:35:14 - Hacks for Branding, Growth Hacking & E-commerce

01:50:36 - Role of Keywords & Performance Marketing

01:52:42 - Navigating Category Selection

01:55:07 - Art of Storytelling in Brand Names

01:59:49 - Does High Price Indicate Better Quality?

02:02:20 - Longevity: The Key to Brand Building

02:04:28 - Unlocking the Beauty Industry: How to Get In?

02:10:09 - Micro-Niche Strategy: Be a Shark in a Pond

02:14:18 - Kishore's Unexpected Industry Picks

02:16:44 - SKU Count Decision in Fashion

02:20:21 - AI & Machine Learning: Transforming Online Shopping

02:25:47 - Reviews & Fake Returns: Part of E-commerce

02:29:22 -Creator & Celebrity Brands: What Lies Ahead?

02:35:59 - Addition vs. Replacement: Category Selection

02:38:10 - What Brands do Raj use?

02:40:05 - Panelists’ take on Virtue Signaling

02:44:44 - Opportunity for an Indian Luxury Brand

02:48:05 - Choosing the Perfect Celebrity or Influencer

02:59:30 - Kishore on his Daughter’s Ventures

03:01:08 - Role of Offline in 100+ Crores Sales

03:02:58 - Decoding Platforms: Valuation & Business Models

03:04:13 - Will ONDC disrupt Platforms?

03:06:44 - Panelists Choose Thriving Sectors!

03:08:53 - Why Nikhil loves Lululemon

03:11:41 - Brands with Stories Do Better!

03:12:27 - Untapped Men Makeup Market

03:14:51 - Immense Rise of Micro-Influencer Ecosystem

03:16:55 - Everyone Reveals Their Biggest Failure!

03:20:15 - Special Announcement: Apply Below!

03:23:10 - Time for some Bloopers!

03:23:59 - Outro

#branding #marketing #startups #enterpreneur #entrepreneurship #business #fashion #home #lifestyle #consumerbrands #performancemarketing #growthhacking #bigbazaar #central #mensa #figuringout #D2C #ecommerce #Nikhilkamath #Podcast #WTFiswithNikhilKamath #WTFisPodcast