Facebook Audience Insights: customer targeting
The tool I will show it today is called Facebook Audience Insight. It can help you with your customer segmentation, as well as identifying potential collaborators.
This is a great tool for conducting research on your audience (or target market) to find out what they are interested in, their demographic information such as age, gender, education, jobs, what kinds of preferences they have, what other brands they like …and much more.
All this information is very valuable when we start to create ads for our customers.
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