WHAT A POORLY DESIGNED WEBSITE (OR NON-EXISTENT ONE) IS COSTING YOU- Part 2
Worried about the cost of creating a website for your business or upgrading your poorly designed site?
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This video is part 2 of a new video series explaining why having a poorly designed or non-existent website is actually costing you, not saving you money in the long run.
If you missed part 1 make sure to go back and check that out but today we are talking about how a sub-par website or none at all will cost you visibility and so much of your time!
The more optimized your website is, the more visible your business will become. Poorly designed websites that aren't designed with the correct text tags, that have images that aren't labeled correctly for SEO and/or that don't have page titles, descriptions, and alt text completed for each page negatively impact search engine rankings and therefore your business's visibility and exposure.
If you don't know how to optimize for SEO or you aren't working with someone who does, don't expect your website to show up when someone is searching for a business like yours on Google. You will be spending all your time trying to fight algorithms to be visible on social media alone.
Don't have a website? How much time are you spending making videos and posts for social media every week? How often are you having to answer the same questions over and over again for potential customers?
A website is available even when you aren’t. It’s accessible 24 hours a day, seven days a week to answer frequently asked questions and to promote your brand on autopilot, to highlight your portfolio, and bring in leads without being on the social media hamster wheel or being at the mercy of constantly changing algorithms.
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