How is "Winning on Purpose" different from the other books you have written in the past?
Named by The Economist as the "high priest" of loyalty, Fred Reichheld is the creator of the Net Promoter System℠ (NPS®) and one of the world’s leading experts on customer and employee loyalty. The best-selling author of four books on loyalty, he is a fellow at Bain & Company and founder of Bain’s Loyalty practice, which helps companies achieve results through customer and employee loyalty.
Video Description:
Fred Reichheld, the creator of the Net Promoter System and an author, talks about the differentiating factors of his new book "Winning on Purpose" compared to his previous books. He shares how the book mentions the only way to succeed in business is by treating customers like loved ones.
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