What is the story behind Taobao villages and what Alibaba did to accelerate their development?
Brian A. Wong is a Chinese American entrepreneur and investor. He was the first American and only the 52nd employee to join Alibaba Group, where he contributed to the company’s early globalization efforts and served as Jack Ma’s special assistant for international affairs. During his 16-year tenure, Wong established the Alibaba Global Initiatives (AGI) division and was the founder and executive director of the Alibaba Global Leadership Academy. Wong remains an adviser to the AGI team and regularly teaches courses on China’s digital economy and the Tao of Alibaba management principles. Wong founded RADII, a digital media platform dedicated to bridging understanding between East and West.
Video Description:
Brian A. Wong, author, entrepreneur, and a former executive at the digital giant Alibaba, discusses the Taobao villages and the role Alibaba played in their development. He talks about the business goal for Taobao in reaching and educating 7-8 million customers who were unfamiliar with digital eCommerce up until then.
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