YouTube started back in 2005. The platform was very different back then and a lot has changed. Most people don't know that YouTube acutually started out as a dating platform.
Now, there are 2,7 billion users on YouTube and it is the second biggest search engine in the world. The shelf-life for videos on YouTube are way longer than on social media. (Some sources state that it is 8 years.)
This depends of course on the type of video that you create.
Is it a trending video or an evergreen video?
Did you know that you can re-index a video later with a new thumbnail?
This gives you a new chance to attract viewers to your old videos by trying out a new thumbnail.
I recommend that you create like YouTube is a search engine but engage like it is a social media platform.
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